“Our model is every game is someone’s first game so you want to set the bar really high for the first game of the season but then you want to do this at the next game”: JULIE UHRMAN - SportNXT 2024

“Anything can be turned around if it is giving an opportunity. Create opportunity by generating interest from the fan base.”: SHAUN HARVEY - SportNXT 2024

“The Women’s World Cup and the CommBank Matildas have showed us that if we invest in women’s sport, we will get the rewards.”: JAMES JOHNSON - SportNXT 2024


“Time ultimately allows great brands to develop, it doesn’t happen over night…”: JAY MONAHAN - SportNXT 2023



MELBOURNE, December 18, 2023

SportNXT, the leading global sport business summit, today confirmed that MKTG Sports + Entertainment has renewed its collaboration and elevated its status to Official Gold Partner. The highly anticipated sports business summit will take place from March 19 to 21, 2024, at CENTREPIECE, Melbourne and Olympic Park.

As the Official Gold Partner, MKTG, part of dentsu Sport International, is the exclusive SportNXT Sports Marketing and Sponsorship Servicing Partner, further solidifying its commitment to helping drive thought leadership and delivering top-tier sports marketing solutions for brands and sporting codes across Australia and New Zealand.

dentsu’s data and insights experts, dentsu Sports Analytics, has also joined as a Silver Sponsor of the conference and is its official SportNXT Research and Insights Partner. In a SportNXT first, dentsu Sports Analytics will provide insights to empirically underpin on-stage content through relevant stats from its enormous customer fan research and sponsorship measurement work across the globe.

Quote from Hamish Anderson, SportNXT CEO: “We’re excited to welcome MKTG back this year as our Official Gold Partner for SportNXT 2024. Their continued commitment reflects the value and impact our summit has within the sports industry. Additionally, having dentsu Sports Analytics on board as a Silver Sponsor strengthens our commitment to providing unparalleled insights. This partnership further solidifies SportNXT as the go-to platform for thought leadership and innovation in the sports landscape.”

Quote from Matt Connell, Managing Director of MKTG APAC:
“After a great experience last year as a SportNXT Silver Sponsor, we are pleased to renew our partnership with SportNXT and ascend to the role of Official Gold Partner. This elevation underscores not only our commitment to innovation and excellence in sports marketing, but also our dedication to driving thought leadership in the industry. We’re especially delighted to see the involvement of dentsu Sports Analytics this year, enhancing the depth of insights and expertise within the SportNXT conference. Together, we look forward to supporting impactful moments that will surely contribute to the growth of the sports industry and foster unparalleled experiences. We look forward to seeing you all there next March.”

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