Partners

Sport and Recreation Victoria

Sport and Recreation Victoria is dedicated to supporting Victoria’s sport and recreation sector and inspiring Victorians to get active. We maximise the economic and social benefits provided to all Victorians by:

• ensuring greater access and opportunities for participation in sport and recreation for all Victorians
• maintaining Victoria’s reputation as Australia’s sporting and major events capital
• ensuring Victoria continues to be the home of the sport and recreation industries and administration
• developing and improving the quality of community sport and recreation facilities
• investing in major sports facilities to support high performance pathways
• reinforcing the enriching role that sport and recreation plays in people’s lives.

For the latest news from SRV and information on our grants and programs go to sport.vic.gov.au

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Global Victoria

Global Victoria is the State Government of Victoria’s trade facilitation agency. Our mission is to help Victorian businesses grow on the international stage, promote Victoria’s world-class industry capabilities to international audiences and lead the nation as Australia’s best student city.

With a network of 24 international trade and investment offices strategically located in Victoria’s key export markets, we have the largest network of any other Australian state or territory. Headed by nine Victorian Commissioners and Heads of Posts across 13 countries, we help make global possibilities a reality for Victorian exporters by connecting them to international buyers and key business leaders.

Our team is a diverse group of trade specialists from across the globe who are uniquely positioned to provide high-level market and cultural intelligence, strengthen global connections, advocate for the interests of Victorian industry and exporters, and foster collaboration between Victorian and international partners.

Visit us at global.vic.gov.au to learn more and connect with our specialist team.

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Department of Jobs, Skills, Industry and Regions

The Department of Jobs, Skills, Industry and Regions is the State Government of Victoria’s key economic development agency, firmly focused on Victoria’s economic recovery and growth and ensuring it benefits all Victorians by creating more jobs for more people, building thriving places and regions, and supporting inclusive communities.<br>
Established on 1 January 2019, our work supports six ministers, spans 15 portfolios and operates across metropolitan, regional and international offices. We also oversee various public entities, including public corporations, regulatory authorities and specialist boards.

Crown has been an iconic Melbourne landmark since 1994, transforming the Southbank precinct into one of Australia’s most recognised and visited destinations. Nestled along the Yarra River, Crown is Melbourne’s only integrated resort, offering a world class experience that attracts more than 26 million visitors annually.    

Crown Melbourne’s waterfront location boasts unrivalled luxury accommodation, with over 1,600 exquisitely appointed rooms across Crown Towers, Crown Metropol and Crown Promenade. Guests enjoy access to Victoria’s best indoor hotel swimming pools, the award-winning Crown Spa and an exclusive retail precinct featuring designer brands and prestigious luxury outlets.  

Home to an exceptional array of award-winning restaurants, including Nobu and Rockpool, alongside bars, cafes and clubs, Crown is Melbourne’s ultimate entertainment destination with venues for every occasion. Marmont and Kolkata Cricket Club are new additions to the dining offering, and Victor Churchill is set to open an exquisite new bar and grill restaurant overlooking the Yarra in 2027. Construction is underway to renovate and expand Crown Live Theatre, featuring additional seating capacity and a new balcony for pre-theatre drinks, scheduled to open later this year.   

Crown Palladium Ballroom remains Australia’s premiere major events destination, hosting prestigious awards and celebrations. This compliments a combined 7,350 square metres of versatile space offered by the Crown Conference Centre.  

The 24-hour casino at Crown Melbourne features 540 gaming tables and over 2,600 electronic gaming machines, providing guests a wide variety of entertainment options all under the one roof.   

Crown Melbourne is the state’s largest single-site private employer and the largest employer of hospitality staff. The resort plays a key role in driving Melbourne’s tourism sector, contributing $1.9 billion to the local economy each year.

As the exclusive Premium Partner for Accommodation and Entertainment, Crown Melbourne is the official post-conference destination for SportNXT delegates and speakers.

Find out more visit Crown Melbourne.

MI Global Partners, part of the SSM Group, is a boutique management consultancy with more than 25 years of experience delivering iconic projects and strategic outcomes across the Events, Sport, and Place sectors. As a member of the SSM Group, MI Global combines specialist advisory and project delivery expertise with the strength of a broader network, to offer integrated solutions that create lasting impact.

A recognised leader in major events, MI Global has supported every Summer Olympic Games since Sydney 2000 and every Rugby World Cup since 2003. Its expertise spans feasibility studies, event bidding, legacy planning, risk and readiness, operational planning, event overlay, sustainability strategies, and post-event impact assessments.

Sport is at the heart of MI Global’s work. The team helps sporting organisations navigate complex challenges and opportunities through strategic advisory, competition design, governance, business cases, and ESG initiatives.

Place is equally central to its approach. MI Global delivers project management and advisory services across venues and social infrastructure, including stadiums, entertainment precincts, and cultural facilities. The team also helps maximise commercial outcomes and secure investment through feasibility studies and business case development.

With a deep understanding of the full project lifecycle, MI Global supports clients from concept and planning through delivery and legacy. As a purpose-led, B Corp Certified organisation, sustainability is embedded in everything it does, creating positive outcomes for communities, stakeholders, and future generations.

More: www.mi.com.au

JAM TV Australia – Australia’s No. 1 producer of sport and entertainment

MKTG Sports + Entertainment, dentsu’s global sports marketing agency, works with leading brands, rights holders, and teams across Australia, New Zealand and around the globe. With local offices in Melbourne, Sydney, and Auckland, MKTG offers comprehensive services including sponsorship consulting, rights acquisition, research and insights, brand experiences, PR, ambassador and influencer marketing, in-stadium activation, fan engagement, and event production. On hundreds of match days each year, MKTG crafts unforgettable live and digital activations and experiences for brands, codes, and clubs.

MKTG is a major commercial partner of the Cricket Australia, Football Australia, the World Surf League, and the Victoria Racing Club. The agency also works with many of the country’s most powerful brands, including Jaguar Land Rover, Cadbury, DoorDash, TikTok, and Great Southern Bank. MKTG harnesses the power of sports, entertainment, culture, and community to help brands and rights holders move at the speed of fans through meaningful marketing solutions and experiences.

Learn more at MKTG Sports + Entertainment

Deakin University, a global leader in progressive, real-world learning, is delighted to be a Silver Partner for SportNXT 2026.

Deakin is home to the world’s best sport science school and is currently ranked seventh in the world for sport education, offering students cutting-edge courses and access to some of Australia’s most advanced sports facilities and technology.

Deakin is committed to powering this next generation of sport leaders, providing the foundations and pathways required to take advantage of this unique moment in time.

Learn more: www.deakin.edu.au

TEG Sport has seen rapid growth over the last three years. Now a dedicated division of TEG, TEG Sport, will deliver 40 major international events in 2023, growing in size and geographic reach to over 50 in 2024. TEG Sport is now responsible for helping major global brands break new markets in Australia, New Zealand, Singapore, Thailand, United Kingdom and the United States including Liverpool FC, Manchester United FC, FC Bayern, Tottenham Hotspur FC, Chelsea FC, Wrexham AFC, FC Internazionale Milano, BVB 09, Tour De France, the National Hockey League (NHL), The Boomers, Top Rank Boxing, Freestyle Kings, and USA Basketball.

dentsu Sports Analytics is a premier global service offering that unites the top-tier research, data, and analytics expertise of MKTG Sports + Entertainment and dentsu’s Merkle. Our mission is to revolutionize the sports and entertainment measurement industry by delivering superior insights and outcomes. With a presence in North America, Europe, the Middle East and Asia Pacific, we empower brands and rights holders to deeply understand their fans, accurately assess value, and precisely measure the impact of their sponsorships.

Learn more at: dentsu Sports Analytics

For more than 35 years, TAG has set the standard in entertainment and sports travel, offering award-winning services and expert partnership.

TAG organises travel for the biggest names in entertainment and sports, along with their game-winning teams. The brand’s mission is to provide reliable, flexible, and high-touch services around the clock. Whether it’s managing group logistics, ensuring traveller security, or controlling costs, TAG’s commitment to efficiency, accuracy, and confidentiality ensures that everyone arrives safely and ready to perform at their best.

TAG’s team works tirelessly to coordinate global sports travel logistics, simplifying the booking process while managing even the most complex requests. With a personalised, high-touch approach, TAG promises tailor-made travel solutions that free up your time and keep your budget on track.

More: www.tag-group.com

CODE Sports is your home of premium sports journalism. Get unrivalled access to in-depth analysis and robust opinions from Australia’s biggest and most experienced sports newsroom, with top-tier match coverage across all major Australian leagues, including the AFL, NRL, Cricket, NBL, Super Netball, and more.
From on-field battles to off-field drama, get every angle of the sport you love. So whether you’re tracking breaking news, injury updates, or diving into team analysis, CODE Sports has you covered.

CODE Sports. NO BS. JUST SPORT.

More: www.codesports.com.au

MELBOURNE CONVENTION AND EXHIBITION CENTRE

EPG is a Queensland-based major projects specialist, delivering world-class sporting events, expos and major activations globally. Led by Andrew Sharp and Jake Benson, EPG brings over 20 years of expertise across the Olympic Games, Commonwealth Games, World Cups and World Expos, including Lead Operational Consultancy for Expo 2020 Dubai and advisory partner for Expo 2030 Riyadh.

In March 2026, EPG joined Identity as “An Identity Company,” retaining its name and independence whilst gaining access to Identity’s global creative and production capabilities.

About Identity

Identity is a global full-service experience agency delivering ambitious campaigns that combine creativity, scale and flawless execution. Trusted by governments and global brands, Identity has delivered high-profile events including COP26, COP28, the G7 Summit and activations for Adobe, Meta, Salesforce and Spotify.

With offices across the UK, Middle East, US and Australia, Identity’s teams bring client ambitions to life across live, digital and hybrid experiences worldwide.

Learn more at: www.eventplanninggroup.com

BDO‘s Sports & Entertainment team brings together sector specialists from across advisory, economics, infrastructure, audit, accounting, corporate reporting and taxation to support sporting organisations, venues, major events, athletes, arts and cultural institutions, tourism bodies and governments.

Our team combines more than 40 years of sector experience across sport, major events and tourism. We help clients make informed investment decisions, secure government funding, improve organisational performance and demonstrate economic, financial and social value. We work across the full lifecycle of sport and entertainment projects, from strategy and planning through to delivery, governance, reporting and assurance.

Our advisory services include business cases and feasibility studies, economic and social impact assessments, financial and commercial reviews, strategic planning, organisational and governance reviews, program evaluations, stakeholder engagement, procurement and transaction support, project delivery, and major event planning. We have advised on some of the region’s most significant sporting venues, precincts, events and infrastructure investments.

Beyond advisory services, BDO provides specialist audit, assurance, accounting and financial reporting support to sporting organisations. Our team assists clients with audit and assurance requirements, governance and risk management, financial reporting, IFRS compliance, sustainability reporting, taxation and broader financial management. Elizabeth Blunt provides audit and assurance services to sporting organisations and brings extensive experience in governance, accountability and financial oversight, while Aletta Boshoff advises on IFRS reporting and complex corporate reporting requirements for sports and recreation organisations.

BDO also supports professional athletes, sporting clubs and sporting organisations with accounting, taxation, wealth management and business advisory services, providing practical advice that helps clients achieve sustainable success both on and off the field.

Whether clients are seeking to attract investment, develop infrastructure, evaluate major events, strengthen governance, improve commercial performance, meet reporting obligations or deliver lasting community outcomes, BDO provides independent, evidence-based advice grounded in deep sector knowledge and practical experience.

Find out more at: www.bdo.com.au

About OneTeam International

OneTeam International is the global venture of OneTeam Partners—the premier athlete-owned commercial engine founded by the NFL Players Association (NFLPA) and the MLB Players Association (MLBPA). Launched in 2024, OneTeam International was built on a foundational belief: athletes should actively drive and benefit from the commercial value of their collective IP. Welcome to the Athlete Era.

By partnering with elite player associations globally, OneTeam International helps world-class athletes aggregate and commercialize their intellectual property at scale. Simultaneously, the company serves as an essential strategic partner to forward-thinking brands and rights holders—providing direct access to high-value group licensing, athlete marketing, and digital media solutions designed to innovate and elevate partner brands.

The OneTeam International partner ecosystem features international partners like the Rugby League Players Association (RLPA), the Japanese Baseball Players Association (JPBPA), the Italian Football Players Association (AIC) or the Swedish Hockey Players Association (SICO), alongside OneTeam Partners’ North American player associations across the NFL, MLB, WNBA, MLS, NWSL and the US Women’s Football National Team.

More: www.oneteam.com

Every organisation we work with reaches a large audience and knows almost none of them. Fans watching from afar, shoppers through the doors, attendees across the show floor, member names on a file – anonymous, or reachable by name and email address and mostly unresponsive. Komo turns the audiences you only reach – fans, attendees, guests, shoppers, viewers, members – into audiences you own and grow the value of. The mechanism is participation: people identify themselves by taking part, in what they do and in what they answer. Rewards and recognition keep them coming back, and every interaction compounds into a deeper connection, richer data you keep, and revenue you can grow and measure. Run everything through Komo, use it to fill specific gaps, or let it power your own app invisibly – we fit your stack, you don’t rebuild for us. Always-on participation, an audience better known with every interaction, and revenue you can measure, prove and grow – all in one system, not multiple tools stitched together. We call it the Engagement Engine. Founded in Perth, Australia, Komo works with leading rights holders, broadcasters, event organisers and venues across the world including the NFL, the NRL, the NBL, New Zealand Rugby, Live Nation, ReedPop, AEG, Rugby Australia, Foxtel, SCA, Stan and more.

More: www.komo.tech