Partners

Sport and Recreation Victoria

Sport and Recreation Victoria is dedicated to supporting Victoria’s sport and recreation sector and inspiring Victorians to get active. We maximise the economic and social benefits provided to all Victorians by:

• ensuring greater access and opportunities for participation in sport and recreation for all Victorians
• maintaining Victoria’s reputation as Australia’s sporting and major events capital
• ensuring Victoria continues to be the home of the sport and recreation industries and administration
• developing and improving the quality of community sport and recreation facilities
• investing in major sports facilities to support high performance pathways
• reinforcing the enriching role that sport and recreation plays in people’s lives.

For the latest news from SRV and information on our grants and programs go to sport.vic.gov.au

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Global Victoria

Global Victoria is the State Government of Victoria’s trade facilitation agency. Our mission is to help Victorian businesses grow on the international stage, promote Victoria’s world-class industry capabilities to international audiences and lead the nation as Australia’s best student city.

With a network of 24 international trade and investment offices strategically located in Victoria’s key export markets, we have the largest network of any other Australian state or territory. Headed by nine Victorian Commissioners and Heads of Posts across 13 countries, we help make global possibilities a reality for Victorian exporters by connecting them to international buyers and key business leaders.

Our team is a diverse group of trade specialists from across the globe who are uniquely positioned to provide high-level market and cultural intelligence, strengthen global connections, advocate for the interests of Victorian industry and exporters, and foster collaboration between Victorian and international partners.

Visit us at global.vic.gov.au to learn more and connect with our specialist team.

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Department of Jobs, Skills, Industry and Regions

The Department of Jobs, Skills, Industry and Regions is the State Government of Victoria’s key economic development agency, firmly focused on Victoria’s economic recovery and growth and ensuring it benefits all Victorians by creating more jobs for more people, building thriving places and regions, and supporting inclusive communities.<br>
Established on 1 January 2019, our work supports six ministers, spans 15 portfolios and operates across metropolitan, regional and international offices. We also oversee various public entities, including public corporations, regulatory authorities and specialist boards.

Crown is Australia’s leading integrated resort and one of Australia’s most visited tourist destinations, offering luxury accommodation, award-winning dining and world-class entertainment facilities. Located in the vibrant Southbank precinct and within walking distance of the CBD and the city’s iconic sporting stadiums, Crown is also the Official Post Conference Entertainment Destination for SportNXT delegates and speakers

Official Entertainment and Accommodation Partner

To celebrate the partnership, SportNXT delegates can take advantage of a special accommodation offer for all Crown Melbourne hotels for the nights of SportNXT 2025 here.

MI Global Partners is a boutique management consultancy with 24 years of expertise leading and partnering to deliver iconic projects and services across the Events, Sport and Place sectors.

They are major event specialists, providing planning and delivery services for some of the world’s biggest major events and have been involved in every Summer Olympic Games since Sydney 2000 and every Rugby World Cup since 2003. This includes feasibility studies, event bidding, legacy planning, risk, readiness, operational plans, event overlay, contingency & sustainability strategies, and post event impact studies.

Sport is MI’s passion. They help address challenges, assisting organisations to thrive and adapt to the ever-changing environment in which sport operates. This includes strategic advisory, competition design, governance, business cases and ESG.

Place is at the heart of what they do. MI Global delivers project management services for venues and social infrastructure from stadiums to entertainment venues through to cultural buildings. They also help maximise commercial outcomes and secure funding through feasibility and business cases.

They solve complex problems and fulfil visions specific to the sectors they serve. A deep understanding of the end-to-end project lifecycle allows them to support clients at different points as they need, from inception to celebration, through to legacy.

As a purpose-led, B Corp certified and carbon neutral company, sustainability is embedded in everything MI Global does to create positive impacts.

JAM TV Australia – Australia’s No. 1 producer of sport and entertainment

MKTG Sports + Entertainment, dentsu’s global sports marketing agency, works with leading brands, rights holders, and teams across Australia, New Zealand and around the globe. With local offices in Melbourne, Sydney, and Auckland, MKTG offers comprehensive services including sponsorship consulting, rights acquisition, research and insights, brand experiences, PR, ambassador and influencer marketing, in-stadium activation, fan engagement, and event production. On hundreds of match days each year, MKTG crafts unforgettable live and digital activations and experiences for brands, codes, and clubs.

MKTG is a major commercial partner of the Cricket Australia, Football Australia, the World Surf League, and the Victoria Racing Club. The agency also works with many of the country’s most powerful brands, including Jaguar Land Rover, Cadbury, DoorDash, TikTok, and Great Southern Bank. MKTG harnesses the power of sports, entertainment, culture, and community to help brands and rights holders move at the speed of fans through meaningful marketing solutions and experiences.

Learn more at MKTG.com/au

Deakin University, a global leader in progressive, real-world learning, is delighted to be a Silver Partner for SportNXT 2025.

Deakin is home to the world’s best sport science school and is currently ranked seventh in the world for sport education, offering students cutting-edge courses and access to some of Australia’s most advanced sports facilities and technology.

Deakin is committed to powering this next generation of sport leaders, providing the foundations and pathways required to take advantage of this unique moment in time.

TEG Sport has seen rapid growth over the last three years. Now a dedicated division of TEG, TEG Sport, will deliver 40 major international events in 2023, growing in size and geographic reach to over 50 in 2024. TEG Sport is now responsible for helping major global brands break new markets in Australia, New Zealand, Singapore, Thailand, United Kingdom and the United States including Liverpool FC, Manchester United FC, FC Bayern, Tottenham Hotspur FC, Chelsea FC, Wrexham AFC, FC Internazionale Milano, BVB 09, Tour De France, the National Hockey League (NHL), The Boomers, Top Rank Boxing, Freestyle Kings, and USA Basketball.

dentsu Sports Analytics is a premier global service offering that unites the top-tier research, data, and analytics expertise of MKTG Sports + Entertainment and dentsu’s Merkle. Our mission is to revolutionize the sports and entertainment measurement industry by delivering superior insights and outcomes. With a presence in North America, Europe, the Middle East and Asia Pacific, we empower brands and rights holders to deeply understand their fans, accurately assess value, and precisely measure the impact of their sponsorships. For more information, contact [email protected].

Official Charity & Mental Fitness Partner for SportNXT 2025

Movember is the leading charity changing the face of men’s health on a global scale.

Since 2003, the charity has created a men’s health movement, funding men’s health projects around the world, challenging the status quo, shaking up men’s health research and transforming the way health services reach and support men. They have taken on mental health and suicide prevention, prostate cancer, and testicular cancer and as a result, men are living healthier, longer lives. The charity’s vision is to have an everlasting impact on the face of men’s health.

Movember has identified that sport is an important setting to reach men, and collaborative sports health partnerships are critical for catalysing real world systems change for men’s mental health.

Movember is working with the sports sector to improve the health of men, their families, teammates, and wider community. Leading the charge through advocacy, evidenced-based programs and a commitment to innovation and research, these partnerships are encouraging young men in sport to adopt healthy behaviours to improve their mental fitness.

To collaborate or learn more, please visit Movember.com

iReel is the leading provider of generative AI in sport, revolutionising the industry by unlocking the DNA of sport. Our mission is clear: to help sports organisations achieve new levels of innovation, performance, and engagement by harnessing the full potential of their data.

We turn complex forms of data into the natural language of sport, empowering organisations with actionable, narrative-driven insights to drive performance and strategy, all while empowering people through the future of artificial intelligence.

ZRG Global Executive Search and Talent Advisory
ZRG is the world’s fastest-growing executive search and talent advisory firm, known for its innovative and data-driven approach to solving leadership challenges. Operating in over 30 countries, ZRG is the only global executive search firm with the cross-border and cross-sector breadth to deliver comprehensive solutions, paired with a truly dedicated Sport & Entertainment practice in Australia today. Through its proprietary ZRG Zi intelligence assessment tools, the firm offers unparalleled insights into candidate performance and cultural fit, ensuring organisations secure transformative leaders. Trusted by businesses worldwide, ZRG empowers organisations to build leadership teams that deliver sustainable success in an ever-changing marketplace.

TurnkeyZRG: Dedicated to Sport & Entertainment
TurnkeyZRG is the number one executive search firm in US sports today and the dedicated Sport & Entertainment division of ZRG. Led by founder and CEO Len Perna, who brings over 30 years of industry experience, TurnkeyZRG delivers bespoke talent solutions to leagues, teams, governing bodies, and organisations across sport and entertainment. Combining deep sector expertise with ZRG’s global network and proprietary tools, TurnkeyZRG consistently delivers transformative leaders who shape the future of the industry.

In the Asia-Pacific region, Managing Director and former elite athlete Troy de Haas has been at the forefront of some of the most significant sports leadership appointments. His achievements include placing Andrew Liveris as President and Cindy Hook as CEO of the Brisbane 2032 Olympic & Paralympic Games, alongside numerous other senior roles across Australia, Fiji, Hong Kong, Singapore, and Japan. With its unmatched blend of local expertise, innate understanding of the industry and global reach, TurnkeyZRG equips clients to excel in the ever-evolving sport and entertainment landscape, reinforcing its reputation as the trusted partner for executive search and talent advisory.

About Amazon Web Services
Since 2006, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud. AWS has been continually expanding its services to support virtually any workload, and it now has more than 240 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, media, and application development, deployment, and management from 111 Availability Zones within 35 geographic regions, with announced plans for 15 more Availability Zones and five more AWS Regions in Mexico, New Zealand, the Kingdom of Saudi Arabia, Taiwan, and the AWS European Sovereign Cloud. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit aws.amazon.com.

In the sports industry, AWS has strategic partnerships with major professional sports leagues and organizations including the PGA Tour, Bundesliga, NHL, F1, Ferrari, and Seattle Seahawks. AWS work with sports customers to develop cloud and machine learning workloads, enabling technically complex solutions ranging from ML-driven performance metrics to comprehensive media workflows. AWS Sports customers leverage a wide array of services including Amazon Elemental for digital rights management, CloudFront for content delivery, S3 for media archive storage, and advanced analytics tools like Amazon Redshift, QuickSight and Athena. These partnerships demonstrate AWS’s commitment to innovation in sports technology while providing global customer awareness for AWS’s technical capabilities. AWS creates repeatable reference architectures that can be leveraged by Professional Sports Leagues to address their top challenges and use cases, supported by AWS credits and funds to help organizations transition to the AWS cloud https://aws.amazon.com/sports

For more than 30 years, TAG has set the standard in entertainment and sports travel, offering award-winning services and expert partnership.

TAG organises travel for the biggest names in entertainment and sports, along with their game-winning teams. The brand’s mission is to provide reliable, flexible, and high-touch services around the clock. Whether it’s managing group logistics, ensuring traveller security, or controlling costs, TAG’s commitment to efficiency, accuracy, and confidentiality ensures that everyone arrives safely and ready to perform at their best.

TAG’s team works tirelessly to coordinate global sports travel logistics, simplifying the booking process while managing even the most complex requests. With a personalised, high-touch approach, TAG promises tailor-made travel solutions that free up your time and keep your budget on track.

Everclime: Technology-Driven Impact Commerce for Sport and Tourism

Everclime is a comprehensive technology solution driving impact commerce in the
sport and tourism industries. Our platform seamlessly integrates with ticketing
systems, CRM platforms, and eCommerce solutions through advanced APIs,
enabling real-time customer analytics, impact transparency, and gamified
experiences. By turning every customer interaction into measurable environmental
and social contributions, we make sustainability not just a responsibility but a
commercial driver.

Sustainability-as-a-Service: A monthly subscription service providing an
operational framework that transforms organisations’ sustainability goals into
commercially viable, measurable outcomes. This includes tailored support in
strategy, implementation, and scaling initiatives, empowering businesses to deliver
on their sustainability commitments without the burden of heavy infrastructure
investments.

Impact Commerce: An approach to embedding sustainability into transactions,
leveraging Impact Cards, loyalty incentives, and gamified customer journeys to
enhance fan engagement. This solution transforms commerce strategies into
powerful tools for both customer loyalty and tangible positive impact

Trivandi transforms ambitious visions into unforgettable experiences for major events, venues, destinations and sports organisations.

Founded in 2013 from the success of the London 2012 Games, we have grown to over 80 specialists across three global offices in London, Dubai, and Riyadh, delivering over 300 projects in 28 countries.

We understand the pressures our clients face – time constraints, budget limitations, and the weight of expectation can turn exciting ideas into a shadow of their potential. Our team, with real-world experience of delivering Olympic Games, World Expos, FIFA World Cup, major stadium and infrastructure projects, and more, know how to navigate these challenges.

Our unique “One Team” approach brings together the right expertise at the right time, synchronising strategy, design, project management, operations and sustainability to simplify complexity and deliver actionable solutions that drive meaningful impact.

We passionately share our knowledge to empower local teams, unlocking the full potential of each unique experience to inspire positive change and create lasting legacies.

That’s what we mean by creating experiences, better.

Find out more about Trivandi here

When it comes to connecting brands with the passions of Australians, there’s no other media company like Nine.

Sport is at the heart of Australian culture, and Nine is the home of the biggest local and global moments that unite fans. From the Australian Open, Roland Garros, Wimbledon and The US Open to NRL and NRLW, the Olympics and Paralympics, Melbourne Spring Racing Carnival, the British & Irish Lions Tour, Champions League, Super Rugby, and The Rugby Championship plus much more — we deliver unmissable sporting drama. We connect brands with passionate fans through the power of live sport, creating shared cultural moments that matter.

Nine is Australia’s largest locally owned media company with investments spanning television, video on demand, print, digital, and radio. Nine’s assets include the 9Network, major mastheads such as The Sydney Morning Herald, The Age and Australian Financial Review, digital properties such as nine.com.au, 9Honey, Pedestrian Group, and Drive, subscription video platform Stan, talk-back radio and majority investments in Domain and Future Women.

CODE Sports is your ultimate destination for in-depth sports coverage.

CODE Sports goes beyond the scoreboard to deliver the best Australian sports journalism, expert analysis and behind the scenes stories from the biggest names in the game.

Whether you’re a fan of AFL, NRL, cricket, netball, or basketball – CODE Sports has what true sports fans crave.

Turner & Townsend is a global professional services company with over 22,000 people in more than 60 countries. Working with clients across real estate, infrastructure, energy and natural resources, Turner & Townsend specialises in major programmes, project, cost and commercial management, net zero and digital solutions, in markets around the world.

With a deep understanding of the unique challenges and opportunities within the sports industry, Turner & Townsend helps clients deliver complex projects on time and within budget. Their global reach and local expertise enable them to provide tailored solutions for projects of all sizes and complexities, from major stadiums, arenas and training facilities to urban landscapes that support the development and transport required for major events

Turner & Townsend is committed to innovation and sustainability, integrating insight, data and technologies and environmentally responsible practices into all aspects of their work. They have a proven track record of success in delivering high-profile sports projects worldwide, making them a trusted partner for clients in the industry.