MKTG RETURNS AS OFFICIAL GOLD PARTNER FOR SPORTNXT 2025 WITH DENTSU SPORTS ANALYTICS RECONFIRMED AS SILVER PARTNER
10 Dec 2024
MELBOURNE (11 December 2024) — SportNXT, the premier international thought leadership summit, today confirmed that dentsu’s global sports marketing agency, MKTG Sports + Entertainment, has renewed its collaboration as an Official Gold Partner, with dentsu Sports Analytics returning as a Silver Partner. The must-attend event for the industry will take place from March 12 to 14, 2025, once again at CENTREPIECE, Melbourne and Olympic Park.
MKTG will continue as the exclusive SportNXT Sports Marketing and Sponsorship Servicing Partner, further solidifying the company’s commitment to driving thought leadership and delivering top-tier sports marketing solutions for brands and sporting codes across Australia, New Zealand, and around the globe.
dentsu’s data and insights experts, dentsu Sports Analytics, will again return as the official SportNXT Research and Insights Partner. After a highly impactful partnership in 2024, dentsu Sports Analytics will provide intelligence to support and underpin on-stage and online content through relevant fan and sponsorship insights derived from its proprietary platforms and resources.
Matt Connell, Managing Director, MKTG APAC, said: “We have truly valued our partnership with SportNXT over the years and appreciate the opportunity that the team creates to bring together some of the brightest minds from around the globe to share and connect with one another. Our involvement underscores not only our commitment to innovation and excellence in sports marketing but also our dedication to driving thought leadership in the industry and connecting people. Together with the dentsu Sports Analytics team, we look forward to supporting impactful moments that will surely contribute to the growth of the sports industry and foster unparalleled experiences and relationships. We hope to welcome you all at CENTREPIECE next March.”
Hamish Anderson, SportNXT CEO said: “We’re excited to welcome MKTG back this year as our Official Gold Partner for SportNXT 2025. Their continued commitment reflects the value and impact our summit has within the sports industry. Additionally, we received really positive feedback from the complementary data and analytics dentsu Sports Analytics provided last year and look forward to seeing what the team brings this year to enhance our attendees’ experience.”
Speakers confirmed so far for SportNXT 2025 include Cathy Engelbert, Commissioner of the Women’s National Basketball Association (WNBA); Alan Gilpin, CEO of World Rugby; Rob Manfred, Commissioner of Major League Baseball (MLB); Andrew Dillon, CEO of the AFL; Liz Ellis AO, Chair of Netball Australia; and others to be announced in the coming weeks.
About SportNXT
SportNXT 2024 attracted nearly 1,000 delegates from 20 countries, with over 50% comprising C-suite, board, and senior sport leaders, facilitating valuable networking opportunities with industry decision-makers. Renowned past speakers have included NFL Commissioner Roger Goodell, Formula 1® President and CEO Stefano Domenicali, NBA Commissioner Adam Silver, ESPN President Jimmy Pitaro, Angel City FC Co-Founder & President Julie Uhrman, LA28 Chair Casey Wasserman, Brisbane 2032 Chair Andrew Liveris AO, all Australian League Commissioners, and executives from the likes of Tesla, NewsCorp, Disney, FIFA, Foxtel, Silver Lake, and ONE Championship. Tickets can be purchased online at Ticketek.
About MKTG Sports + Entertainment
MKTG Sports + Entertainment, dentsu’s global sports marketing agency, works with leading brands, rights holders, and teams across Australia, New Zealand, and around the globe. With local offices in Melbourne, Sydney, and Auckland, MKTG offers comprehensive services, including sponsorship consulting, rights acquisition, research and insights, brand experiences, PR, ambassador and influencer marketing, in-stadium activation, fan engagement, and event production. On hundreds of match days each year, MKTG crafts unforgettable live and digital activations and experiences for brands, codes, and clubs.
MKTG is a major commercial partner of Cricket Australia, Football Australia, the World Surf League, and the Victoria Racing Club. The agency also works with many of the country’s most powerful brands, including Jaguar Land Rover, Cadbury, DoorDash, TikTok, and Great Southern Bank. MKTG harnesses the power of sports, entertainment, culture, and community to help brands and rights holders move at the speed of fans through meaningful marketing solutions and experiences. Learn more at MKTG.com/au.
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