NEW PARTNERSHIPS ANNOUNCED – MKTG & dentsu
29 Jun 2026
MELBOURNE, VIC (29 June)
MKTG SPORTS + ENTERTAINMENT AND DENTSU SPORTS ANALYTICS EXTEND TOP‑TIER PARTNERSHIP WITH SPORTNXT
SportNXT has extended its partnership with MKTG Sports + Entertainment, with the agency returning for a third consecutive year as an Official Gold Partner. As SportNXT’s Sports Marketing & Sponsorship Servicing Partner and Networking Gala Presenting Partner, MKTG will play a central role in bringing the industry together across SportNXT’s expanding suite of industry-leading events. Working alongside dentsu Sports Analytics (DSA), the partnership brings together MKTG’s sponsorship, experience, and engagement expertise with DSA’s data-led intelligence to help shape more meaningful content, connections, and industry impact.
Together, MKTG and DSA will support SportNXT in creating a richer delegate experience, from the Networking Gala to content moments across the program, helping attendees engage more deeply with the ideas, people, and opportunities driving the future of sport. DSA will again provide intelligence to underpin on-stage and online content, drawing on proprietary fan and sponsorship data platforms.
Matt Connell, Managing Director, MKTG APAC, said: “Three years in and our commitment to SportNXT is stronger than ever. What Eddie, Bart, Hamish, and the team have built is something genuinely special for our industry: a room where the people actually shaping the future of sport come to think out loud, challenge each other, and leave with something real. Together with our dentsu Sports Analytics team, we’re not just part of those conversations; we’re helping to fuel them, and that’s something we take great pride in.”
Hamish Anderson, SportNXT CEO, said: “MKTG’s decision to extend their partnership through 2026 is a real signal of the success of the partnership we have enjoyed over the past two years. MKTG understands our community, they bring genuine expertise to the table, and the intelligence dentsu Sports Analytics weaves through our content is something delegates have consistently told us they value. We look forward to working with the team again this year to help bring SportNXT to life in new and powerful ways.”
Stay tuned for more from MKTG and DSA in the lead‑up to our September kick‑off, as we work together to bring fresh ideas and insights to the SportNXT community.
–ENDS–