NEW PARTNER ANNOUNCEMENT: Telstra, Toyota, Odgers Berndtson, MI and Track160 join SportNXT as partners

NEW SPEAKER ANNOUNCEMENT: David Hill AM - Founder & Producer, Hilly Inc

CROSS TASMAN PARTNERSHIP: SportNXT and IWG World Conference join forces in 2022

AS QUOTED ON RADIO: “It is as high a power gathering as I can recall in this city” - Gerard Whateley

PREMIUM PARTNER ANNOUNCEMENT: SportNXT delegates can enjoy exclusive accommodation offers at Crown Hotels in Melbourne through the SportNXT portal.

NEW SPEAKER ANNOUNCEMENT: Craig Tiley – CEO, Tennis Australia

NEW SPEAKER ANNOUNCEMENT: Marina Go - Chair, Netball Australia; Non-Executive Director, Energy Australia; Chair, Ovarian Cancer Australia

NEW SPEAKER ANNOUNCEMENT: Sanjog Gupta – CEO, Star Sports Network

NEW SPEAKER ANNOUNCEMENT: Stefano Domenicali - President & CEO, Formula 1®

NEW SPEAKER ANNOUNCEMENT: Josephine Sukkar AM – Chair, Australian Sports Commission

NEW SPEAKER ANNOUNCEMENT: Lord Sebastian Coe – President, World Athletics

NEW SPEAKER ANNOUNCEMENT: Adam Silver - Commissioner NBA

NEW SPEAKER ANNOUNCEMENT: Megan Rapinoe. Captain, US Women’s National Soccer Team



The SportNXT Advisory Committee consists of recognised media, business and government leaders.


Bart Campbell

Heloise Pratt AM

Penny Fowler

Lyndsey Cattermole AM

Gönül Serbest

Andrew Abbott


Eddie is an accomplished businessman and one of Australia’s most acclaimed media personalities, with over 40 years’ award-winning experience.

In roles ranging from CEO of the Nine Network to top rating radio show host, hosting rating blockbusters including The Footy Show and Who Wants to Be a Millionaire, live sport caller of the Olympics and Commonwealth Games, Melbourne Grand Prix, AFL Grand Final, McGuire is undisputedly regarded as one of the major influencers on the Australian media landscape.

Off the air McGuire owns one of Australia’s fastest growing independent media production companies, JAM TV a division of McGuire Media, that produces sports and entertainment programs across all platforms of media around the world.

McGuire was President of the Collingwood Football Club for 23 years and led the Magpies to be one of the most successful sporting clubs on and off the field in the country.

McGuire was the inaugural President of the Melbourne Stars 20/20 Cricket Club helping establish the Big Bash League into one of the fastest growing sports and television products in the world.

Amongst his philanthropic leadership roles, he is Chairman of the Michael Long Learning and Leadership Foundation. He served on the Board of Victorian Major Events Company for 15 years at a time when Victoria was named the International Sports City of the decade. He is now on the Board of Visit Victoria.

Bart Campbell

Sports marketing professional with extensive experience from 25 years involvement in the business of sport across the UK, North America and Australasia.

Over 17 years in London Bart had several leadership roles as Executive Chair, Group CEO and Group COO at sports marketing agencies including TLA Worldwide, Chime Group plc’s CSM and Essentially Group plc. In 2019 he started a boutique events agency, Left Field Live, working with blue chip rights holders to take their content to new markets of strategic importance, with a focus on Asia Pacific and North America.

Bart moved from London to Melbourne in 2013 where he lives today with his wife and two children. For the first seven years in Australia he was a shareholder and Chairman of the NRL club Melbourne Storm and Super Netball team Sunshine Coast Lightning, finishing up those roles in May of 2020 to reconnect with his more than twenty years of work in rugby union.

Since May of 2020 Bart has been a member of the New Zealand Rugby Board, served as a New Zealand Rugby representative on World Rugby Council and an elected member of the World Rugby EXCO board. From August 2020 Bart has been a director of Rugby World Cup Limited, the arm of World Rugby tasked with the commercialisation and delivery of Rugby World Cups, both fifteens and sevens.

Bart has a first class global sports network with expertise ranging from broadcast rights, constitutional reform, major events promotion and delivery, high performance, commercial program development, player contracting, financial and data analytics.

A former practicing sports and commercial lawyer, with a BA and LLB from Otago University, a Masters in Commercial Law (Hons) from Auckland University, Bart had also completed the Advanced Management Program at Harvard Business School in 2010, (AMP 179).

Heloise Pratt AM

Since assuming the role of the Pratt Foundation Chair in 1995, Heloise Pratt, Richard and Jeanne Pratt’s daughter, has led Pratt Philanthropies to a new generation of philanthropy and social investment in Australia, New Zealand, Israel, Asia and the United States.

In Australia, Heloise has pioneered philanthropic support for mental health programs. Her initiatives have included the Pratt Foundation’s seed funding for a psychosocial assessment tool to be used for new patient diagnoses at the Peter MacCallum Cancer Centre, Melbourne, the Schizophrenia Research Institute, Sydney, and the Centre for Women’s Mental Health at the Royal Women’s Hospital, Melbourne.

As a leader in funding the holistic treatment of cancer patients, Heloise has also enabled the introduction of a cutting-edge survivorship program at the Peter MacCallum Cancer Centre. This program was the catalyst for the adoption of the program in hospitals by the Victorian Government.

In 2015 Heloise became a Member of the Order of Australia (AM) for her services to philanthropy. Heloise lives in Melbourne and has three adult siblings.

Penny Fowler

Penny Fowler is Chairman of the Herald & Weekly Times, a role she was appointed to in July 2013.

Penny acts as News Corp Australia’s Community Ambassador. Her involvement in building on the company’s legacy of supporting the communities within which we live and work is an area she is passionate about.

Penny is Chairman of the Royal Children’s Hospital Good Friday Appeal, is a Board member of The Australian Ballet, Deputy Chairman of The Royal Botanic Gardens Victoria and a Board Member of The National Portrait Gallery.

She is also on the Advisory Board of Visy, the Advisory Board of the Bank of Melbourne, Chair of the Bank of Melbourne Foundation and has recently been appointed to the Board of Tourism Australia.

A graduate of the Australian Institute of Company Directors, Penny holds a Bachelor of Business degree from Monash (Chisholm) University and is a CEW member.

Lyndsey Cattermole AM

Lyndsey built one of Australia’s largest and most successful IT businesses, Aspect Computing, which operated for over thirty years before being sold to the ASX listed company KAZ Group. Aspect Computing specialised in IT consulting, program development and training. Aspect Computing developed international award-winning systems and created one of Australia’s biggest software product exports, LANSA. In 2002, she became a Non-Executive Director of KAZ Group following its purchase of Aspect Computing.

She has significant board experience including at Foster’s Group Ltd, Treasury Wine Estates Ltd, Tatts Group Ltd, Pact Group, Florey Neurosciences, Melbourne Rebels, the Melbourne Theatre Company and the Victorian Major Events Corporation. Lyndsey also has extensive experience on State and Federal Government committees and boards, including the Federal Government’s Electronic, Electrical and Information Industry Board and the Prime Minister’s Science and Engineering Council. In Victoria, she was a member of the Premier’s Business Round Table.

Lyndsey was a Director of the Heide Museum for Modern Art, Melbourne Theatre Company and has spent over ten years involved with community health, including at the Royal Children’s Hospital Foundation and as Chairman for the Women’s and Children’s Health Care Network.

For these significant community involvements Ms Cattermole has been awarded an Order of Australia (AM). Ms Cattermole is also a Fellow of the Australian Computer Society recognising her distinguished contribution to the Australian IT industry. Lyndsey resides in Victoria.

Gönül Serbest

Gönül Serbest is the inaugural Chief Executive Officer of Global Victoria responsible for leading the Government’s global engagement efforts. As part of this role, she manages the State’s international network of 23 trade and investment offices; leads a team that drives economic growth in Victoria by facilitating exports and promotes the State’s world class industry capabilities and education sector to international audiences.

Over her ten years working in international trade, as both Deputy Secretary and Executive Director, Gönul has been instrumental in the development and execution of the largest trade missions to leave Australia into emerging markets and the largest inbound trade delegations to visit Victoria. These programs have resulted in several significant collaborations and have generated billions of dollars’ worth of additional exports to the economy and put Victoria’s world-class companies on a global stage.

She has a passion for international engagement and supporting platforms and initiatives that empower young leaders and women to actively engage in areas of trade and culture. In recent years, Gönül has been selected to participate as a young leader for the Australia-ASEAN Emerging Leaders Program designed to build long term, productive linkages with each other and with the region’s leading thinkers. Gönül was also chosen as one of 15 young leaders to represent Australia in a similar initiative for the Australia India Youth Dialogue.

In March 2018, Gonul made Smart Company’s Honour Roll for the Top 100 Australian female business leaders and in August 2018, was awarded in the Top 50 Victorian Women in the Public Service.

Gönul has a Bachelor of Social Science (Hons) from RMIT University; and has completed the Harvard Business School Executive Education Course on Building Global Enterprise; and the Australian Institute of Company Directors Course.

Andrew Abbott

Andrew Abbott is a Deputy Secretary in the Victorian Government Department of Jobs, Precincts and Regions, with responsibility for the Creative Industries; Tourism, Sport and Major Events; Community Sport and Racing portfolios. Andrew is also the Chief Executive of Creative Victoria.

Andrew has held senior executive positions across the Victorian Public Sector, including roles in the Department of Premier and Cabinet, the Department of Economic Development, Jobs, Transport and Resources, the Department of Education and Early Childhood Development, and the Department of Innovation, Industry and Regional Development.

Andrew is a Fellow of the Institute of Public Administration Australia (Vic) and has an MBA from the Melbourne Business School.

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